Art Directing

CY-B3LLA – NFT Project Featuring Supermodel Bella Hadid

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CY-B3LLA is an innovative NFT project created in collaboration with supermodel Bella Hadid. The primary goal was to design a collection of over 10,000 unique NFT artworks, seamlessly blending cutting-edge technology with artistic vision.

Bella Hadid was 3D scanned in 4K resolution, and her digital model was transformed into a futuristic cyborg. The collection consisted of 11,111 NFTs, divided into ten world regions. The first set, inspired by Japan, depicted Bella as a cyborg adorned with elements designed in line with Japanese culture, such as manga and shibari.

Every detail—clothing, jewelry, hairstyles, and accessories—was created as a separate component, allowing endless combinations. This approach enabled the creation of hundreds of unique looks for Bella, ultimately resulting in thousands of distinct NFTs tailored to each region.

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My responsibilities in this project included:

• collaborating with 3D artists to create precise assets that aligned with the client’s vision,

• developing technical sketches and drafts,

• selecting materials, textures, and colors,

• Preparing briefs and concept art, ensuring attention to detail throughout the creative process.

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Although the project was not completed, working on CY-B3LLA was an incredibly rewarding challenge that allowed me to expand my skills and gain valuable experience.

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Thank you to the amazing Bones team for the fantastic collaboration and inspiring atmosphere!